A New Horizon is a social action campaign designed to restore faith in the beauty of Lebanon by showcasing everything it has to offer. Lebanon has a lot of significant traits worth experiencing firsthand that not many people know about, so this campaign aims to share Lebanon’s
The name “A New Horizon” is to symbolize a new beginning for Lebanon, since a new day always begins at the horizon. Also, most of Lebanon borders the sea, so you’re almost always able to see the sun set and rise at the horizon.
I designed a set of 10 posters as part of the campaign strategy, using photos I’ve taken of Lebanon, as well as using a slogan that starts with “enjoy a ...” to make it relatable and to encourage people to partake in these new and delightful experiences that Lebanon has to offer.