Abha is a beautiful rural city located in the Southern region of Saudi Arabia. It’s known for its arts and culture, mountain ranges, aromatic coffee, traditional architecture, colorful markets, and much more.
Marhaba Abha, or “Hello Abha”, is a travel campaign that I designed in order to share Abha’s rich heritage with the rest of the world, and to allow people to experience the richness of their culture as well as their cherished values of togetherness and hospitality firsthand.
Moodboard
The Marhaba Abha brandmark is comprised of a stylized logotype of the city name, Abha, along with a caption phrase. The caption phrase loosely translates to “a thousand hello’s” in Arabic, which is a typically-used popular phrase said among the locals whenever they are welcoming others.
It is unique to this city and represents the hospitality and welcoming traits of this city. The shapes and lines used in the logotype are typical shapes and lines found in the traditional textiles and patterns adopted from the city’s identity and culture.
Logo Construction
Color Palette
