A personal brand identity designed for client Elaine Jue. She has many interesting qualities and characteristics that I incorporated in the brandmarks.
Nature & Nurture
Represents the idea of nuture through a readaptation of the client’s Chinese family name; and the plant symbol represents how a person’s ‘nature’, or who they truly are, should be embraced. Nature also needs to be nurtured, adding a two-fold meaning.
Fiesty
The action of this mark points to the playfulness and spunkiness of the client. Nature is also symbolized as it is a passion of the client.
Cuppa
Communicates the client’s values through a modernized version of a Fine China-style tea cup.
Process Sketches
